Taaseer & The Road Travelled
Chronicling Ishrat’s Shifa – That’s Our Journey Begins
Ishrat’s rendez-vous with India unfolded six decades ago. The year was 1950. She came to India as a young, beautiful bride from Kabul, Afghanistan. A new land meant a new home. Her husband chose to make Agra, the city of devotional love, as this new home.
What she did?
Crafted to soothe your senses, ground you, and bring about a sense of calmness.
Ishrat packed a whole lot more than just souvenirs and keepsakes, or memories of her loved ones, or bits of intricate history from the mystical Kabul. She carried something special – the blessing of generational knowledge – her shifa.
Her intuitive ingenuity at concocting therapeutic potions and blends was extraordinary. It didn’t take much time for people to appreciate and value Ishrat’s creations. The nourishing, soulful blends soothed several ailments. They were miraculous. She was Nature’s own alchemist. These old worldly, Persian concoctions were a breath of fresh air. Pitched against the juggernaut of skincare trends and DIYs, Ishrat’s time-tested formulations worked wonders and were safe to use.
How she did?
Persian Tradition in every touch
Bask in the glory of Persian wellness care, Each botanical ingredient is carefully chosen, their nutrient dense properties retained, and blends formulated for optimal effect to help your skin and body glow naturally. Indulge in luxurious Persian wellness rituals passed down through generations, now lovingly revived for you to nourish yourself.
Bask in the glory of Persian wellness care, Each botanical ingredient is carefully chosen, their nutrient dense properties retained, and blends formulated for optimal effect to help your skin and body glow naturally. Indulge in luxurious Persian wellness rituals passed down through generations, now lovingly revived for you to nourish yourself.
Persian Tradition in every touch
Where ancient meets modern
2018 was the year Taaseer was launched in India and by us.
Who are we? We are Ishrat’s grandchildren, lnnayat and Khuloos. Beautifully interweaving the old and new, the traditional and contemporary, the timeless and modern – with Taaseer – our grandmother’s shifa could finally be presented to the world. . We got involved in her work, and almost like an enlightenment – I found this us to be our calling — We were meant to continue our grandma Ishrat’s beautiful art.
“Going back to the roots, experiencing and working with divinely therapeutic Yunani herbs and the sanctity of the traditional rituals and practices“.
The Journey Ahead
We made our presence in India in 2018 and Now in Spain
We truly and wholeheartedly believe Taaseer to be our path and calling. Our products at Taaseer are meant to be a wholesome experience, and not just a dreary routine. We want you to join us on this journey to rediscovering the ancient Silk Route’s well-kept secrets, and our family’s treasure trove of wellness recipes passed down through generations.
We have come a long way since then, and we have a longer journey ahead of us. Living up to our grandma, Ishrat’s shifa, is what we desire.
“Discover the beauty of Persian traditions in every drop. Handmade with love, our skincare blends centuries of wisdom with nature’s purest ingredients. Earth to bottle, the Persian way”.
